Hi! I'm Flavia - UX/UI Designer
I solve the right problems — not just the obvious ones.
By uncovering root causes and turning complexity into clarity, I design strategic solutions that are simple, effective, and genuinely enjoyable.
Professional experience
UX/UI Designer at AME (Aug/25 – Present)
Designing accessible digital experiences for the Deaf community through ICOM, a real-time sign language interpretation platform. Lead user research and translate complex accessibility needs into intuitive, inclusive interfaces.
UX Designer at B8ONE (Jul/23 – Aug/25)
Designed web and mobile experiences for leading brands ecommerces, creating wireframes, navigation flows, and usability-driven solutions in close collaboration with cross-functional teams.
Freelance UX/UI Designer (5+ years)
Partnering with businesses to solve usability challenges through research, strategy, wireframing, and interface design — delivering clear, effective, and user-centered digital experiences.
Academic background
Bachelor's Degree in Design
FMU - 2023 / Present
UX Research Specialization
University of Michigan - 2023
Postgrad in UX Design
Instructional Design Institute - 2022
UX/UI Specialization
California Institute of Arts - 2022
UX Professional Certificate
Google - 2022
Interaction Design Specialization
UCLA - 2022
Skills
User Research & Testing
Investigating real needs through interviews, testing, and research to create user-centered experiences.
Strategic Design & Problem-Solving
Turning complex challenges into intuitive solutions, balancing business, tech, and user needs.
Prototyping & Interaction
Creating wireframes and prototypes in Figma, refining details and validating ideas before development.
Heuristic Analysis & Usability
Evaluating interfaces, identifying issues, and proposing improvements based on best practices.
Communication & Collaboration
Aligning with stakeholders, defending design choices, and working in multidisciplinary teams.
Recent work
Improving the registration interface for a more intuitive bike rental experience
3 mins read
Discover how I tackled a personal challenge by redesigning the initial registration area of a bike rental app. With simple, effective improvements, I enhanced the user experience, making it more intuitive and accessible. Curious to see the details? Click to explore the full project!
Timeline: 2 days
Role: UX Designer (reviews analysis, interviews, heuristic evaluation, personas e UI improvements)
This is a non-commercial project created for study purposes.
Redefining the online shopping experience: UX analysis for a makeup e-commerce
8 mins read
I conducted a heuristic analysis, followed by a usability test on the purchase flow of a makeup e-commerce site. After redesigning the layout in Figma, I ran additional tests, resulting in significant improvements in the site's usability. Click below to explore the full project and see the before-and-after results!
Impact:
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60% reduction in checkout time
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38% decrease in add-to-cart time
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16% increase in task completion
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75% increase positive interactions with the buy box
Timeline: 2 weeks
Role: End to end UX process
UX study and product page redesign for a furniture e-commerce
6 mins read
In this furniture e-commerce project, I used data insights and user-centered design. I analyzed heatmaps and session recordings to identify pain points, conducted competitor benchmarking, and created a strategic wireframe to improve user interaction and conversion rates. The results? Faster add-to-cart times, higher engagement with product details, and smoother navigation. See the full analysis below!
Impact:
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38% increase in CTA clicks
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44% increase in clicks on shipping
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48% increase in product description tab clicks
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32% faster time for users to add products to the minicart
Timeline: 1 week
Role: UX Designer (data analysis, benchmarking and wireframes)
Redesigning the homepage: heuristic analysis, benchmarking & wireframe
In this project for an appliance store, I am redesigning the homepage to make it more user-friendly and engaging. Before creating the wireframe, I conducted a heuristic analysis and benchmarking.
Role: UX Designer (heuristic analysis, benchmarking and wireframes)
